That sentiment is at the heart of our new campaign, and we plan to have some fun bringing it to life this summer.' We know our fans love ZenWTR for our crisp, ultra-pure taste and because we make it easy to for them to do a little better for our planet. 'We remain steadfast in our commitment to sustainability and ensuring that every sip of ZenWTR supports positive change. 'We are thrilled to unveil this brand refresh, with our taste-forward and mission-centric messaging front and center,' said Lance Collins, ZenWTR founder and beverage industry veteran.

The campaign will also include out of home advertising, retail and shopper marketing and national field marketing efforts. To support the brand refresh, ZenWTR is rolling out a new marketing campaign, featuring the new packaging and the message that ZenWTR 'Tastes Good, Does Good and Feels Good.' This campaign will live across all consumer touchpoints though an integrated marketing plan that predominantly includes digital and social advertising, with the brand shifting their focus aligned to evolving consumer media habits, leaning in with content creators and influencers. The brand was also the first beverage to achieve Plastic Negative Certification and they donate 1% of all sales to credible organizations focused on ocean conservation and recycling advancement in the U.S. Unlike any other bottled water, consumers can help prevent ocean pollution just by choosing ZenWTR, as every bottle of ZenWTR is made from up to five recycled certified ocean-bound plastic bottles, preventing them from reaching and polluting our oceans. ZenWTR continues to lead the way in combating global plastic pollution in using recycled ocean-bound plastic to make their bottles and are well on their way to achieving their goal of rescuing 50 million pounds of ocean-bound plastic by 2025. The company's commitment to sustainability remains unwavering. Guided by the brand's mission to help preserve our oceans, ZenWTR introduces an eye-catching new label with a premium blue ombre design, intended to evoke the look of the ocean with brand's mission atop the bottle to 'Save Our Oceans' while the back panel highlights their sustainability story and the positive impact of each ZenWTR bottle made.

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